Resume/CV
EXPERIENCE
- Thoughtworks (Singapore), Experience Design Consultant
2017 - Present, Singapore
Clients: EZ-Link, Rutledge, Singapore Airlines - Objective Experience (Singapore), UX Consultant
2015 - 2017, Singapore
Clients: Abbott, Accenture (for Ministry of Defence), AirAsia, BCG (for UOB), GfK (for American Express), GoBear, iDA (for Inland Revenue Authority of Singapore), Lowe Profero (for Millennium Hotels), NBN Co (Sydney-based project), Twitter, Westpac (Sydney-based project) - Intercontinental Hotels Group, UI/UX Designer/Architect
2014 - 2015, Atlanta GA
Brands: Candlewood Suites, Crowne Plaza, EVEN Hotels, Holiday Inn, Holiday Inn Club Vacations, Holiday Inn Express, Holiday Inn Resorts, Hotel Indigo, IHG.com, IHG Rewards Club, Intercontinental Hotels & Resorts, Staybridge Suites - Scout Marketing, Art Director
2013 - 2014, Atlanta GA
Clients: All3Sports, AstraZeneca (Bydureon), Delta Community Credit Union, Depomed (Zipsor), Invista (Antron, Stainmaster), Jazz Pharmaceuticals (Prialt, Xyrem), Lundbeck (Onfi, Sabril), Olé Mexican Foods (La Banderita), Rich Products (Bettercreme, Byron’s BBQ, Carvel, Casa di Bertacchi, Farm Rich, Farm Rich Smokehouse, Our Specialty, SeaPak) - The Home Depot, Interactive Designer
2013, Atlanta GA
Brand: Home Decorators Collection - Trend Influence (kbs+ Atlanta) / Doner, Designer + Art Direction
2010 - 2013, Atlanta GA
Clients: Arby’s, AkzoNobel (Stickerfix), Beazer, Buffets Inc. (Country Buffet, Fire Mountain, Hometown Buffet, Old Country Buffet, Ryan’s), Church’s Chicken, Coca Cola, Courvoisier, Eli Lilly, Georgia Regents University, Levi’s (Denizen, Levi’s), Museum of Design Atlanta, Pollo Tropical, Riptide (Bliss, F5 Ice), Robinson College of Business, TreeZero (TreeFrog, TreeZero), TRESemmé, University of Houston - BlueLinx Corporation, Contract Graphic Designer
2010, Atlanta GA - NewsCertified, Graphic Design Intern
2009, Atlanta GA - Firefish LLP, Associate Designer Intern
2007, Singapore
FREELANCE
- Independent Art Director
2010 - present
Cilents: 8 Flo Lifestyle; ALake; HBT; Mt. Bethel Elementary Foundation; NewsCertified - Fenning Marketing, Art Director
2013 - 2014, Atlanta GA
Cilents: Big Kahuna; BigTop; Mary Washington Hospital - Three, Art Director
2013, Atlanta GA
Clients: CPA Global; Georgia Power; Simmons Bedding; Shaw Floors
PRO BONO
- Catchafire, Art Director
2013 - present
Nonprofit Clients: Animal Ethics; Children and Youth Empowerment Centre/Zawadi Fund International; Friends of Malaysia; Rwanda School Project
EXPERTISE
- User Experience: User Interface (UI) & User Experience (UX) Design, User Centered Design (UCD), Information Architecture (IA), Wireframing, Personas, User Stories & User Flows, AB Testing, Multi-Variant Testing, User Testing, Agile, Eye Tracking and Data Analysis, Focus Groups
- Art Direction: Responsive Web Design, Branding & Identity, Social Media & Integrated Advertising Campaigns
- Software Proficiency: Axure, Omnigraffle, Tobii Pro (Eye Tracking), Photoshop, Illustrator, InDesign, Flash, Invision
- Markup Languages: HTML5, CSS3
- Noteworthy Talents: Illustration, Photography
- Fluency: English & Mandarin
EDUCATION
- Savannah College of Art and Design, Savannah & Atlanta, GA
2004 - 2009
BFA Graphic Design
BFA Fashion
AWARDS
- AIGA SEED Awards, 2010: Gold
FEATURED ILLUSTRATIONS
- Van Craeynest advertising campaign, 2013-2014
- Robinson College of Business advertising campaign, 2012
- Trend Influence Cookbook, 2011
- Riptide posters for schools, 2010
ORGANIZATIONS
- AIGA, 2012-present
- Catchafire (volunteer network), 2013-present
- SheSays (global creative network for women), 2013-present
- ADWG (Atlanta Web Design Group), 2010-2015